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Latin hedonism for Carolina Herrera
Wes Gordon designs a hymn to the bold character of the refined and aristocratic founder of the Maison by mixing a couture spirit with traces of sensuality in the plunging necklines and tango ruffles, amidst puffed sleeves, voluminous grand ball gowns and constructions carved on the body. A reinterpretation of Bizet's Carmen in the soundtrack
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Fashion to turn on real estate
Real estate is in turmoil in Milan for the opening of new spaces: from Kering in Via della Spiga to Vuitton in Montenapoleone, from the former Odeon Cinema in Duomo to Uniqlo in Porta Nuova. Fees are retrieving pre-pandemic levels. The rest of Italy is starting again from Florence and Rome
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Thom Browne to bet on Italy
«We strongly believe in this market. The Milan showroom became key during the pandemic», Rodrigo Bazan, ceo of Zegna Group’s 263 million revenue fashion house, explained to MFF. They recently opened a store dedicated to womenswear in Via Sant'Andrea
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Masters of the metaverse
MFF's inquiry into the virtual arena that already sees big names, from Gucci to Balenciaga, from Diesel to Prada, take the field. «Ours was the first fashion show in the parallel world», Giuliano Calza of GCDS explained. «Now even the design and the supply chain employ avatars». Meanwhile, analysts praise Bernard Arnault's caution
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Glenn Martens: «Sustainability is the future»
The designer tells MFF about his eco projects, from the launch of the Evergreen collection with Y/Project to the couture debut for Jean Paul Gaultier with two recycled looks and to the new sustainable denim jeans by Diesel, which will be unveiled on the Milan’s runway
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Triboo, a data driven strategy
«For our social advertising, we will create a data driven agency with Blogmeter», Giulio Corno, founder and Ceo of the 67 million euros in nine months (+28%) e-commerce business, told MFF. He spoke about future goals and initiatives, ranging from the Moscova District market project to partnerships with top players such as Chiara Ferragni or Moschino
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Ferrari to start again from Milan
«For the February 27th show, I was inspired by the Prancing horse’s software and Futurism», creative director Rocco Iannone told MFF, introducing the next step in clothing, supported by John Elkann and ceo Benedetto Vigna. «We are strong in the Us, where we will open stores in Miami and Atlanta. We are doing very well in Japan through Luisaviaroma and Farfetch»
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Cavalli aiming to reach 85 millions
«In 2022 we expect sales to increase by 35-40% and a positive ebitda», general manager Ennio Fontana told MFF. «With fans such as Zendaya and Lil Nas X, the US is the first market for us», creative consultant Fausto Puglisi added. «We are about to open three flagships».
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Quadrivio Group to launch a 500 million fund
«By the end of the year we will launch Made in Italy 2 with a target of half a billion», Alessandro Binello, ceo at the private equity firm that has Gcds, Dondup and other fashion companies in its portfolio, told MFF. «In the coming months of the year we will list a company on the stock exchange and make new important acquisitions»
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Gene Yoon: «New challenges for Fila»
After the capsule collections with Fendi and Y/Project, the brand relaunched by the Korean Manager aims at different goals. With 2.2 billion euros in sales in its first nine months, the brand is ready to exceed pre-Covid revenues. «Fashion loves us, and we want to maintain the role of key player in the field of sportswear», Yoon explained exclusively to MFF
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Textile industry to start again from Milano unica
After a two-year interruption, the February edition of the fair returns to Rho with proposals for SS 2023. «Despite an unstable market, the sentiment is positive, reflecting in a 27% increase in attendance», ceo Alessandro Barberis Canonico told MFF
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Hommage à Pierre Cardin
A 45-minute mega-show for the maison of the couturier from Veneto, who died a year ago, underlines the modernity of his fashion and revives his futurist spirit. «I create for tomorrow», the designer said in a video tribute. Cosmonaut suits, square-shouldered jackets and trapezoidal sheath dresses are on stage
