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Moncler Grenoble’s outdoor challenge
«We are rooted in sports. We want to focus on this direction to gain market shares in the US and Asia, where the segment is flourishing», Remo Ruffini, the group’s ceo, explains. The brand’s most technical spirit takes center stage on the snowy slopes of St. Moritz, in front of celebrities such as Anne Hathaway and Kate Moss. «We are proud to be the italian fashion company with the highest market capitalization»
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At Milano unica, Adolfo Urso announces a new bill for the industry
«In the coming spring, we intend to present a comprehensive legislative proposal to support ecological transition and technological innovation», the minister of Made in Italy stated, inaugurating the exhibit. «Support for SMEs is essential in Italy as well, not just abroad», Alessandro Barberis Canonico, president of the fair, added. He hands over the reins to the newly appointed president, Simone Canclini. The number of companies has now increased to 609
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Shein challenges the fashion industry from Italy
The fast-fashion giant opens its Milan headquarters in via Meravigli. «Your country is a priority», Peter Pernot-Day, head of strategy for the group, explains in an exclusive interview with MFF. The group boasts an estimated turnover exceeding 30 billion dollars. While keeping lips sealed on the Nyse ipo, he addresses accusations of copying from Uniqlo, stating, «We are extremely vigilant about copyright». «We are a hybrid model, combining elements of Amazon and Primark», he concludes
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Dior starts the ball rolling with its men’s couture
Kim Jones draws inspiration from the renowned Russian dancer and choreographer Rudolf Nureyev in his two souls, onstage and backstage, amid the sartorial elegance of ready-to-wear and the grand debut of a theatrical and lavish men’s haute couture featuring kimonos, crystal fringes, and jewel applications
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Rick Owens’ alien utopia
The Los Angeles Designer has opened the doors of his home, inviting artists from his community to parade amidst exaggerated silhouettes, inhuman and grotesque touches, with references to bondage and biker culture
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In Louis Vuitton’s wild wild west
Cowboy hats, embroidered jeans, fringes, and Texan boots. Pharrell Williams takes the menswear collection of the Lvmh’s fashion house on a journey through the American deserts and cowboy vibes of his native Virginia with a cinematic approach. The spotlight is on the collaboration with Timberland
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Stone Island’s challenge
Milan Men’s Fashion Week kicks off at 3 p.m. with Gucci’s show and other 74 events, including the highly anticipated debut of the 400-million-revenue Moncler Group-controlled brand’s new wave. «Today, we will unveil our future Manifesto. It will not be a traditional fashion show but rather a maxi event» ceo Robert Triefus explains. Frieze and Salone del Mobile are the next steps
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Magliano’s non-binary couture
«With Kiton, I design handcrafted looks meant to be worn with chest binders» explains the designer, recipient of Lvmh’s Karl Lagerfeld prize. For his fashion show, he draws inspiration from Anna Magnani and Tarkowskij’s Nostalghia. «With Borsalino, I’ve created a subversive capsule»
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According to Adolfo Urso, 2024 will be the year of Made in Italy
During the opening of Pitti Uomo, the Minister emphasized the importance of youth and training, reshoring, and sustainability, confirming the Government’s 13-billion-euro allocation for business innovation. The Politician also highlighted the recent establishment of the sovereign fund with an initial participation of one billion euros to invest in key sectors
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Pitti, the time of man
Featuring 832 brands, 46% of which are from abroad, the Florentine salon makes its grand return today for its 105th edition. Menswear sales have surpassed 11 billion, and exports are positive. «Despite the circumstances, we remain optimistic. The sector will end the year with a 6% increase» ceo Raffaello Napoleone explains. A growth rate between 4 and 5% is expected for 2024
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Fashion champions
From Jannik Sinner with Gucci to Léon Marchand and Lebron James with Louis Vuitton and Marcell Jacobs and Victor Wembanyama with Nike, athletes are the focus of brands’ communication strategies. Lvmh has signed a 150-million-euro deal to become a premium partner of the Paris 2024 Olympic games, bringing total sponsorship revenue to 1.24 billion euros
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The ceo’s bets for 2024
This year, new balances have been set at Prada with the arrival of Guerra, at Lvmh with Beccari as ceo of Louis Vuitton, and at Kering, where Bellettini is now Pinault’s right-hand person. However, the ceo position at Gucci remains vacant, and the market wonders where Bizzarri will end up. The spotlight is on Gobbetti and Freda
