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Marni’s Tokyo dream
«There is a great relationship with Japan that started when the brand was born», Francesco Risso imagines a mega event in the Japanese capital, telling the story of Otb brand’s new aesthetic, an imagine of clean lines and outerwear with a hyper graphic hand and sudden volumes
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Damiani to plan new acquisitions
«To sustain the business, we aim to implement our manufacturing through takeovers of workshops in Valenza», president Damiani told MFF. «We also want to strengthen Rocca’s multi-brand distribution chain by taking over top retailers within the year. In terms of brand, we are aiming at a young target audience for Salvini»
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Fashion on the hunt for Sanremo
From Chiara Ferragni in Dior and Schiaparelli to Paola&Chiara in Dolce&Gabbana, from Måneskin in Gucci to Levante in ETRO, the music festival will once again turn into a catwalk from February 7 to 11, attracting international jewelry brands as well such as Chopard
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Markets promote the new Gucci’s era
From buyers to Stock exchanges, everybody welcomed Sabato De Sarno’s appointment as creative director of the double G brand. In fact, Kering’s stock is up nearly 2% on the Paris Stock exchange. «The choice is consistent with Pinault’s strategy», analysts from Mediobanca to Bernstein said
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Mugler’s wow effect
After experimenting with short films as digital fashion shows, Designer Casey Cadwallader returns to physical shows imagining a dialogue between cinema and runway. The brand’s «super people» unveil a ready-to-wear collection of lace, lingerie, and bodysuits immediately available for purchase, while the debut of the Spiral Curve bag seals the expansion into new categories
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Dior’s black pantheon
«I wanted to celebrate great black women’s talent», Maria Grazia Chiuri stated, as she reinterprets the figure of Joséphine Baker for the Lvmh brand’s haute couture. Deconstructed looks alternate to a precious craftmanship. «We worked with Chiara Ferragni on a special project for the Sanremo music festival», the designer anticipated
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Dior, Kim Jones and Yves Saint Laurent
Robert Pattinson and Gwendoline Christie appears as giants on the big screen while reciting a T. S. Eliot’s poem for a theatrical, ultra-technological mise-en-scène of a collection that cites the talents of monsieur Ysl in the 65th year since his debut at the maison of the «new look»
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Louis Vuitton’s dream team
Superstar Rosalía performing live, Colm Dillane of KidSuper together with Ibrahim Kamara, Lina Kutsovskaya and the entire men’s style department on the runway. And in the front row sits Bernard Arnault along with his sons. A creative collision for the modern family of the Lvmh brand
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Saint Laurent’s bloody chic
First Parisian menswear runway for the collection designed by Anthony Vaccarello for the maison under the Kering group, imagining a restricted but full-of-starts show at the Bourse de commerce, home of the Pinault collection, to tell that aesthetic collision between masculine and feminine even more enhanced by the nocturnal and vampire features
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Milan’s smart tailoring conquers buyers
Jackets and coats dominate the shows. Prada, Fendi, Dolce&Gabbana, Giorgio Armani, Zegna and Jw Anderson are among the best shows, according to buyers interviewed by MFF. Magliano and Federico Cina stand out among the younger designers. Order budgets on the rise
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Made in Milan Armani
«The city is very present in my collections this season», the designer explained. For the first time he evoked the atriums of aristocratic palaces, translated into new formal and sporty chic. In the front row, The white lotus star Theo james and Gianni Morandi, who is ready for Sanremo
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Marco Bizzarri’s new Gucci
«I need Marco to build the brand’s new chapter». This is how Kering’s ceo François-Henri Pinault confirmed how the manager will remain at the helm of the maison of the double G. The group debuted the first menswear collection after Alessandro Michele’s farewell at the fashion week
