Fashion on the hunt for Sanremo

Less than a week to go to the beginning of the 73rd Sanremo Music Festival 2023. Once again, from February 7 to 11, the Ligurian resort town will witness the stage of the Ariston theater transforming into a coveted catwalk for fashion maisons, emerging brands and stylists. What we know is that Chiara Ferragni, the host of the opening and closing evenings, who donated her fee to Italian association against violence against women D.i.Re - Donne in rete contro la violenza (see MFF of Jan 13), will wear clothes designed by creative Daniel Roseberry for Schiaparelli, a maison owned by Diego Della Valle (with whom the digital entrepreneur is part of the board of Tod’s, ed.). Ferragni’s other brand of choice is Dior, with special creations designed for her by Maria Grazia Chiuri: «The bond we have leads me to work with her as well as with the artists I invite to my shows» (see interview in MFF on Jan 23).

Gucci reveals only that it will dress Måneskin for now for a special guest appearance during the third night. Msgm is among the few to unveil a sketch of a look for Gianmaria, competing singer, who opened the Massimo Giorgetti brand’s men’s fashion show. Madame, Mara Sattei, Lazza and conductor Luca Faraone (who works with stars such as Rita Ora, ed.) will be the artists dressed by Simone Furlan, another rising stylist. «Mara will be dressed by a high-fashion brand, with the atelier literally creating pieces just for her,» Furlan told MFF. The singer will wear special creations by high jewelry brand Chopard, a sign of the event’s growing international prominence.

«We will have some big celebrities on the Ariston stage, but I cannot say the names yet, the record label would kill me,» they explain from Moschino. The mantra of secrecy is stronger than usual this year. Etro confirms that the brand designed by Marco De Vincenzo will dress Levante, while Off-White will dress Madame. MFF can unveil in advance that Sethu will wear JordanLuca, and Olly will wear outfits designed by Çanaku. Last but not least, some of the 20 tuxedo sketches Gai Mattiolo has custom made for the host, Amadeus.

The stylists at Sanremo include Susanna Ausoni and Tiny Idols, the first dressing Annalisa, Elisa, Ditonellapiaga, and Nek, the latter the younger competitor Gianmaria. They will also work together to dress last year’s winners Mahmood and Blanco. Another pairing given for certain is that between Elodie and stylist Lorenzo Posocco, who also dresses Dua Lipa. Who will win among the brands this year and which brand will take the prize for the highest Miv-Media impact value? The games between fashion and music are now almost closed, all that remains is to wait for the beauty of the live show. (all rights reserved)