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Gucci stargate
Alessandro Michele brings the seasonless show «Cosmogonie» to Frederick II's 13th-century manor. «This is a magical place. The medieval emperor had a court here which makes me think of Silicon Valley,» the designer explained. Stars such as Dakota Johnson and Lana Del Rey shone in the parterre. Grand finale with a mega party and a concert by Måneskin
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The next step of Msgm
Menswear’s coming back on the runway on June 18 in Milan, the Lavanderia pop-up store designed with Burro Studio and a top-secret co-lab with an electric scooter company for Salone del Mobile. «I am communicating and betting on my city again» Massimo Giorgetti explained to MFF
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Louis Vuitton's nomadic brutalism
The architecture of the Salk Institute in La Jolla welcomes the new gen of Hollywood stars called by Nicolas Ghesquière for the live return of the Lvmh maison’s cruise, with silhouettes between desert and light, metal effects and layering for climate change
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Pitti's challenge
«The menswear show returns to full four-day formula, detached from the kids one,» ceo Raffaello Napoleone explained. Menswear exports account for 7.2 billion euros. «I expect a positive 2022, but the uncertainty of the war weighs on us,» president Claudio Marenzi added
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Chiara Ferragni: «I am growing together with my brand»
New 950-square-meter headquarters in Milan, consolidation of licenses —starting with Safilo’s eyewear— the search for a partner entrusted to BNP and thinking about the stock market. Parent company Fenice to reach 12.5 million euros in 2022, up 172% on 2021
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Valentino, 90 years of fashion
«In our future we would like to have an Academy rather than a museum». This is how Giancarlo Giammetti, Valentino's historic companion and partner, looks to the future. Speaking to MFF, he traced his story of an exceptional adventure, lived among celebrities and relationships with great colleagues, from Saint Laurent to Lagerfeld, from Armani to Tom Ford. Without forgetting today's Balenciaga
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Fashion entrepreneurs in football
From Gucci’s Marco Bizzarri with Rubierese to Stone Island’s Carlo Rivetti with Modena as well as OTB Group’s Renzo Rosso with Lanerossi Vicenza, Italian fashion managers like to invest in local football, whether they are amateur or professional clubs
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Moncler's bet on the supply chain
Acquisitions in the footwear sector are in the pipeline. «We aim to increase the footwear business to 10% of turnover», the ceo Remo Ruffini stated. For 2022 revenues, 20-25% growth targets have been announced. The format of 100 stores will be renovated in the coming two years
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Bertelli: «Let us build a green future»
«We are working to expand the Prada Sea Beyond program to other partners,» the manager explained to MFF. He confirmed zero emissions by 2050 and launched Kindergarten of the Lagoon in Venice, an educational plan implemented with UNESCO. «Capsules could be created to directly finance eco initiatives»
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Milan, the new capital of beauty
«We nurture the ambition to become part of the Milanese weeks calendar, along with fashion and design,» Renato Ancorotti, number one of Cosmetica Italia, explained to MFF. Until May 8, the city will host 800 events dedicated to a sector that in Lombardy is worth 67% of the total 11.8 billion euros in revenues
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Fendi to bid on Made in Italy
The LVMH Maison anticipated the details on the opening of a shoe hub in Fermo to MFF. The green building will be operational by next fall and will cover an area of over 7,000 square meters. «We will train new generations of artisans,» ceo Serge Brunschwig explained. And by the end of the year, a factory in Tuscany will also open
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Pucci under the Capri sun
«For this first collection, I took inspiration from the first prints, the ones which were still drawn by hand,» Camille Miceli, making her debut at the artistic direction of the LVMH fashion house, explained. She created a whole day of customized experience on the island
