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Match point
At Roland Garros in Paris, from Gucci with Jannik Sinner to Dior with Emma Raducanu, fashion houses chose young tennis players as their ambassadors. Overall, the tournament had a prize money of 47 million euros, +6.8% over the 2019 edition
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China's slowdown
The easing of restrictions has boosted luxury stocks in Europe. However, the lockdowns are going to leave economic scars. «The shutdowns have impacted on Shanghai and on tourist destinations such as Hainan and Hong Kong», Mediobanca explained. Swatch and Tod's are among the most exposed brands in the country
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Fashion to study Generation Alpha
«Those born after 2010 will define the future» John Donahoe, ceo of Nike, stated. From Louis Vuitton to Gucci, from Valentino to Moncler, brands are not standing idly by. «There are going to be over 2 billion consumers and they are going to have a good income» demographer Mark McCrindle explained in MFF's study
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Fashion to anticipate crypto revolution
From Gucci to Balenciaga, from Hublot to Off-White. «Despite fluctuations, this technology will profoundly transform our industry», Frédéric Arnault, ceo of Tag Heuer, stated. Digital currency payments account for a 1.2 trillion dollars market
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Milan, the capital of sustainable fashion
On September 25 at Teatro alla Scala, the fifth edition of the CNMI Sustainable Fashion Awards will honor industry players according to the United Nations' ESG criteria. "We have to be a point of reference for the industry," President Carlo Capasa told MFF
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Kering, leader in green luxury
Another milestone achieved in the sustainable journey of the French giant, whose Trecate-based logistics hub has been awarded two important Leed platinum certifications. «We will continue to offer stylistically remarkable creations that are irreproachable in production», Marie-Claire Daveu told MFF. The Well certification for the wellbeing of employees is coming soon
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Made in Italy exceeded estimates (+19%)
The fashion industry closed the beginning of the year exceeding expectations. «Another double-digit increase is expected in the second quarter, but it will be affected by the conflict in Ukraine», Cirillo Marcolin of Confindustria Moda stated. Exports nearing pre-Covid levels again (-0.8%)
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The next generations of fashion
From the Arnault and Hermès families in France to Italy’s Prada, Zegna and Ferragamo, fashion companies are betting on the next generation. «The generational transition allows to continue to do business, gives confidence and attracts more investors», experts explained to MFF
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Japan's comeback
With 20 billion euros, the Land of the Rising Sun's luxury market has not yet recovered to pre-Covid levels. However, the sentiment appears positive as restrictions ease. «We expect a recovery during 2023», Claudia D'Arpizio of Bain & Company explained to MFF. Meanwhile, Comme des Garçons will return to the Paris catwalks after two years
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Fashion to design the Milan of the future
«We built a network with brands to promote an inclusive and green urban development,» Alessia Cappello, Councilor for Economic Development and Labor Policies and Responsible for Fashion and Design, told MFF. The city's industry employs 88,000 people and generates 19 billion euros. «We are committed to the sector together with the National Chamber for Italian Fashion (Cnmi)»
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Dior, California dreaming
Kim Jones, Artistic Director of Fendi's menswear, brought to Los Angeles the guest capsule collection designed by E.R.L. aka Eli Russell Linnetz, a finalist for the LVMH Prize 2022. «We were inspired by the Maison’s Nineties archives, the Gianfranco Ferré years,» the creatives explained
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Ferragamo's great women
The fashion house celebrates Wanda Miletti Ferragamo, at the brand's helm for decades, with the exhibition "Women in Balance", with a focus on female leaders in Itay in the 50s-60s. "My mother contributed to the female role’s evolution," Leonardo Ferragamo stated
