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It is time for augmented creators
Influencer marketing universe is worth 294 millions (+8%). “With Metaverse and augmented reality, social media stars launch play-to-learn economy formulas,” Gianluca Perrelli of Buzzoole told MFF. In the new business model followers also earn something
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Alphatauri conquers London
After Japan, the Red bull group’s brand has opened its first flagship store in the UK, unveiling a capsule collection featuring Formula 1 driver Pierre Gasly. «Our goal for 2023 is to debut in the US and grow from the 14 markets where we are currently active to 20», ceo Ahmet Mercan told MFF
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Louis Vuitton stands out among top luxury brands
With a +24% year-on-year, high-end is the fastest-growing sector in the company’s Best global brands 2022. On the podium with Lvmh’s 44.5-billion-dollar brands are Chanel and Hermès. «The double C Maison reported the highest percentage of growth (+32%)», managing director Lidi Grimaldi explained to MFF. Gucci, Ferrari and Prada are the only Italian companies. The only apparel brand in the top 10, where technology and automotive excel, is for the first time sports giant Nike
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The future of British fashion
Experts estimate 8% growth for the UK fashion market this year. However, inflation and the farewell to tax-free shopping, which would have provided an additional 1.2 billion pounds to British retail sales, are a concern. Brands will therefore increasingly shift toward business casual
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The response of fashion to inflation
From Lvmh, which is providing a bonus to its employees, to Smi and Cnmi asking the Italian government to help the textile industry. The sector is studying precise actions to support and loyalize their teams. «The example set by Bernard Arnault should be taken as a model», experts told MFF
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Sustainable fashion starts again from Venice
The supply chain, the opportunities of circularity, the approach to innovation and future creative challenges are some of the key issues addressed during the last day of the Venice sustainable fashion forum in the lagoon city. Precise indicators from Europe and shared working methodologies were some of the requests
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MFGS 2022 - The era of Metadesign
Values, Metaverse and creativity. A reflection on how the fundamentals of growth are changing was the focus of the second morning of the 21st Milano Fashion Global Summit. From the US, Tommy Hilfiger was one of the protagonists, among the first ones to have a fashion show in the second world. Today the third day will be dedicated to new strategies for the sustainable development of the Made in Italy supply chain
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The Megachallenges of MFGS 2022
The megachallenges for Italian fashion open the first day of Milano Fashion Global Summit which has reached its 21st edition. A series of CEOs of the top global groups talks about topics going from energy cost and competitiveness. Day 2 starts today with a focus on tech vision and the impact of Metaverse and Web 3.0
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MFGS 2022 kicks off under the sign of challenges
The 21st edition of the MFGS - Milano Fashion Global Summit organized by Class Editori opens today. Spotlight on topics ranging from sustainability to supply chains, from the digital world to the Metaverse, as well as economic scenarios between the conflict in Ukraine and the pandemic. Guests include the CEOs of Gucci, Moncler, Zegna, Dolce&Gabbana, Etro and Brunello Cucinelli
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High energy prices, Made in Italy in distress
MFF's survey on the textile-clothing-accessories sectors. “Budgets in the red are expected for SMEs in the upstream of the supply chain, which may lack cash,” Sergio Tamborini of SMI warned. New acquisitions by big players are also to be expected
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Qatar's new dawn
MFF's survey on the prospects for a luxury market that, according to PwC, is worth 1 billion dollars in 2022 and whose buyers have proven to be the most dynamic in the Middle East. «The World Cup in December will give a further boost to consumption», Bain predicts. Meanwhile, with the Mayhoola and Alsara funds, investments in European brands are being consolidated
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Massimo Giorgetti: «Msgm grows in zero-impact»
With the Fantastic Green collection and a new sneaker produced with ACBC going on sale in November, the brand is veering more and more into eco-sustainability. «All the elements that make up this capsule collection are certified and ethical,» the designer told MFF
