The fashion boat by Tommy Hilfiger

«The new rules of fashion? Simple. No rules». These are the words of Tommy Hilfiger, who, when it comes to runway shows in the Big apple, always creates a megavevent. After returning last February to the Oyster Bar at Grand Central, the american designer continues to breathe life into the historical sites of the city that never sleeps. This time, he set up his show aboard the MV John F. Kennedy, now decommissioned, which for decades operated as a ferry to Staten Island. The show marked the farewell to the ship's past role, celebrating its imminent transformation into a comedy club under the new ownership of two names tied to the famous Saturday Night Live: Pete Davidson and Colin Jost, husband of Scarlett Johansson.

«The collection has a nautical inspiration», Tommy Hilfiger himself told MFF, «and we wanted to showcase it on the water, near the water, or on a boat, but we also wanted the audience to experience an iconic piece of New York».

On the runway, a very american mix unfolded, combining preppy and sportswear, with tennis and nautical accents. Stripes, embroidered anchors on varsity jackets, and braided details on slippers were all featured.

«We are revisiting the nautical and maritime inspirations that have defined our look since 1985. Today, it's updated and remixed for 2025, » the designer continued. The guest list included Felix and Lee Know of Stray Kids, Jisoo, and Damson Idris, while Abby Champion, the face of the new campaign, walked the runway in front of her boyfriend, Patrick Schwarzenegger.

There were Breton and Ithaca striped shirts inspired by sailing heritage. Archival regatta jackets, linen and leather mixes, cuffed chino pants, and double-pleated yacht shorts. Neckerchiefs, a new TH rope monogram on raffia baseball caps, and checkered patterns on deconstructed trench coats rounded out the looks, drawing the boundaries of the New American prep style, which blends the lively Ivy League aesthetic with the functionality of coastal living.

This rhythm was also reflected in the soundtrack and the live performance at the finale, featuring Staten Island’s own Wu-Tang Clan members Ghostface Killah, Method Man, and Raekwon, with Questlove returning to oversee the show’s soundtrack.

Verdict: «Is fashion part of pop culture? Certainly. Along with art, music, entertainment, and sports». Tommy Hilfiger has never hidden his secret: mix like a recipe, create a formula that unites different elements with a single mission-fun. (All rights reserved)