EnglishSchiaparelli’s factor
Diego Della Valle’s brand debuts in ready-to-wear with a show focused on only 34 looks. «It was a necessary step, which we strengthen with new accessories», designer Daniel Roseberry explained. After Harrods, upcoming openings from Los Angeles to Tokyo
«My grandmother would be happy», Marisa Berenson, granddaughter of founder Elsa Schiaparelli said. «This is where the adventure begins. Indeed, the dream», owner Diego Della Valle echoed. There are only 140 guests attending in the hôtel particulier on Place Vendôme to witness the birth of Schiaparelli’s ready-to-wear. «An important step in which Italian savoir-faire and Parisian glamour are fused», designer Daniel Roseberry explained in a restricted preview.
The show opens with a curvy black coat and a white turban. Black is the dominant color, as silhouettes are varied, ranging from leggings to A-lines. There is no lack of print ramier, faces, and locks. «We have created a set of codes and we can build on those», Roseberry explained. «In may, we open in Los Angeles, there are plans with Neiman Marcus in the US and then Tokyo and Dubai», Andrea Della Valle added satisfied. The show is an opportunity to launch the new strictly Made-in-Marche Schiap bag, which plays on the themes of meter and lock.
Judgment. The highly anticipated Jared Leto arrives in a black cape and a black line over his eyes, super friendly as usual, while Fan Bingbing catches the photographer’s flashes. What remains is a determined and strong collection, a confirmation that Daniel Roseberry has gained a place among the greatest designers. It is also a confirmation of Della Valle’s touch for the launch of a new successful brand. (All rights reserved)