Remo Ruffini wins the first Extra elegance award

«It is a new year of big changes. At the macro level, there are some doubts and uncertainties, but we are positive because Moncler’s pillars are solid and we work with a 5-7 year vision. After the pandemic, we are now used to being flexible», Remo Ruffini said. In the setting of Pitti uomo 103, he was awarded the first edition of the Extra elegant man award, instituted by Class editori, «for his energy, his aesthetic essentiality, the intensity and passion with which he has been able to unite the world of fashion, sports, and business».

An award that the group’s chairman and ceo received virtually from Class Tv Moda, which was present for the first year at the florentine fair dedicated to menswear with a television studio set up inside the Fortezza da Basso. «The concept of elegance in my opinion goes hand in hand with uniqueness, which is one of our company’s pillars», the entrepreneur commented upon receiving the award. «It is not exclusively about the way of dressing, or at least it is not related only to that, because style alone is not enough. Elegance is above all in the attitude, in the way you talk and present yourself every day. In this sense, uniqueness is also about thinking, the ability to dare and look beyond», Moncler’s ceo added.

During the live broadcast for the award ceremony, Remo Ruffini then recalled the return to presence of the Moncler genius project with a live event announced last december which will take place on february 20 as part of London fashion week. «I have always believed in omnichannel, but genius was born in presence, and it is crucial that it remains a physical appointment for the brand community», the entrepreneur said. «The british capital will finally be the next step after the pandemic and here we will present contaminations of different creativities, not only related to the world of fashion but also music, to give the brand and our fans a new energy».

However, 2023 will not only be an important year for the return to the presence of the genius project. After celebrating the company’s 70th anniversary last september during Milan’s fashion week women with the maxi-event Extraordinary forever in Milan’s piazza Duomo, which was attended by more than 18.000 people and from which the film The brand of extraordinary was also made, the company is preparing to celebrate a series of significant anniversaries again this year. In addition to the ten years since its listing on the Italian stock exchange back in 2013, 2023 in fact also represents the 20th anniversary since its acquisition. «It seems like only yesterday, but 20 years have already passed. When this opportunity presented itself in 2003 it was an extraordinary moment for me, given my great passion as well for the mountains. At the time, Moncler was a small brand sold only in sporting goods stores, and I thought it had the potential to become something different», Ruffini recalled, now at the helm of a company with more than 1.55 billion euros in revenues in the first nine months of 2022, and that includes both Moncler and, from the end of 2020, the Stone island brand.

From the beginning of 2022 to last september, the group put consolidated revenues up 32% year-on-year and 57% over the first nine months of 2019. Moncler’s sales totaled 1.25 billion euros (up 21%), a 26% improvement over pre-Covid-19, while Stone island reported revenue of 304.1 million euros, up 23% from the first nine months of 2021 pro-forma, as brand consolidation after the acquisition officially took place as of April 1, 2021. «The term luxury is very broad, but today I think Moncler made its first steps into this world», Remo Ruffini therefore concluded. (All rights reserved)