Otb unveils its eco-sustainable achievements and shops the supply chain

«Sustainability is part of my way of thinking, it is the basis of my education, and it is something quite different from greenwashing. With Otb we have reached a new level and today we are telling about this progress in our first sustainability report». With these words, chairman and founder Renzo Rosso introduced the presentation of his group's 2021 eco-sustainable achievements. A monitoring and reporting effort that, based on three macro areas, involved all brands, departments and staff to measure the achievements accomplished so far.

«Currently the brand furthest ahead in this regard is Diesel, whose denim collection is as much as 70% sustainable,» the group's patron pointed out, recalling how the brand formalized its commitment in 2020 by joining The fashion pact. However, other labels such as Jil Sander, Maison Margiela, Marni and Viktor&Rolf are also actively addressing the issue with ad hoc initiatives that are true to their own dna. Among the main goals of the group presented by chief sustainability officer Sara Mariani are biodiversity protection, 100% electricity produced by renewable sources in domestic operations by 2025 and carbon neutrality in the company by 2030. For 2050, the goal is carbon neutrality along the entire value chain. And furthermore, a focus on the management of water sources and chemicals.

«We believe that sustainability is a business lever. A green supply chain is not only an ethical choice, but needs to be backed up by financial support,» ceo Ubaldo Minelli continued. «In 2013, with the help of Bnp Paribas, we thought of the cash-soft loan-suppliers’ help program, launched by Staff International to allow our suppliers to have access to loans in favorable conditions». The project allowed otb to support partner companies to overcome the uncertainty phase during the pandemic.