Genny’s fashion show in Monaco

«I bring to Monaco the idea of a gritty, cosmopolitan woman in a context so akin to Genny’s naturally bright taste», Sara Cavazza, creative director of the maison, said, who flew to Monte Carlo to take part in the Monte-Carlo fashion week (see MFF of May 2). «We arrived in Monte Carlo to celebrate the Monte-Carlo fashion week award 2023, the award given to Genny’s designer Sara Cavazza by the board of the Chambre Monégasque de la mode (Cmm)», Mathias Facchini, ceo of Swinger international, told MFF. The designer, who will celebrate during Milan fashion week in september her first ten years at the creative direction of the brand, was awarded «for having brought Italian style to the world through timeless elegance and authentic contemporary femininity combined with attention to sustainability, and social responsibility», the association explained. «We took this opportunity to organize a fashion show that was able to intercept the attitude of Monte Carlo. An aspirational location with a dreamy atmosphere, and a market that is thriving». So, to meet the demands of the Monegasque clientele «we brought to the runway a selection of dresses from the fall-winter and spring-summer 2023 collections designed for evening and special occasions, in line with the Cannes film festival that is taking place these days», Facchini continued.

At the Grande Verrière of the Grimaldi forum, 40 looks took the stage, representing a style sketched out over the years by Cavazza herself and defined as a «global glam». «I chose to bring to the runway a reasoned set of outfits to represent Genny’s sophisticated femininity», the designer continued. Thus, monographic outfits that are rooted in the brand’s aesthetics take to the runway. The show was attended by a rich parterre of celebrities, including actress Kelly Rutherford and princess Charlene of Monaco, who is sponsoring the event promoted by Cmm. «We are now working on new retail projects and the Verona area», ceo Facchini added. In an exclusive interview to MFF, in fact, the brand reveals that it has joined the Fondazione arena’s 67 Colonne per l’arena project on the occasion of the new opera season and the centenary of the opera at the Arena di Verona. An initiative that, among other things, will see the brand involved in the creation of uniforms for the Arena’s staff. On the licensing front, however, Facchini said he is working in synergy with two new licensees, Gimel for childrenswear and Mavive for fragrances. «These are two partnerships in line with Genny’s vision and on which we want to focus in the future. By the end of the month, the first fragrance under the license with Mavive will come out, but we plan to launch other products», Facchini explained.

Mathias Facchini to open new flagship store in Beverly Hills to strengthen the US market

From Monte Carlo and Cannes, will your love for celebrities take you to Hollywood?

In august, we will open our first US flagship store in the heart of Los Angeles, in Beverly Hills. In this way, we will strengthen the link with Hollywood and the world of celebrities.

How is the Genny brand positioned in the US market?

It is currently the first market for online sales, while Europe confirmed its leading position for retail sales in 2022. We want to strengthen our presence. The US and Europe are the main target markets for Genny.

How does the US market perceive your products?

They know the brand very well coming from the brand’s heritage. So far, we have been present in strategic locations where US tourism was very strong, such as Capri, and we have seen that the US customer appreciates our products very much. The new opening in Beverly Hills is an important debut that will further expand the boundaries of the brand, embracing a market that is receptive and akin to the style of the Genny woman. (all rights reserved)