Fendi and the City

What was only a whisper turned out to be true. And it was unveiled during Fendi’s New York runway that celebrated the Baguette’s 25th anniversary. There was talk about Marc Jacobs designing a dozen of looks for the runway of the Lvmh maison, next to creations made ad hoc by Kim Jones and Silvia Venturini Fendi for women and menswear.

However, the scene also lit up thanks to some excellent collaborations created specifically for the birthday of the famous it-bag. Starting from Tiffany, another brand under Lvmh, and its world-renowned blue, which bursts into the palette of the clothes but also purses, reaching the crocodile model, white gold buckle set with diamonds and, of course, the Baguette cut. «It is not a bag, it is a baguette» said Sarah Jessica Parker in Sex and the city. Could we lose the momentum? No, the star of the famous show created a capsule and reinterpreted the Baguette in a sequin version in four different colors with an interchangeable buckle and then landing on that more luggage touch of the Japanese brand Porter.

Luxury and utility come together, uptown by Tiffany and downtown by Marc Jacobs. Bling bling, sequin longuettes, jeweled clogs, sport and mountain details, and the ubiquitous Baguette that pops up on gloves, hats, multiplying in explorer bags and worn in many sizes but all at once. The first drop is scheduled for early November, while the second one is expected in December. Tandem offerings with Tiffany will wait until January, while the white, dramatic looks with urban capes and large hats designed by Marc Jacobs will be available in retail in 2023.

Meanwhile, at the show, the parterre did not go unnoticed. Kim Kardashian, Sarah Jessica Parker herself, Naomi Watts, Lily Allen, Grace Jones, the forever supermodel Kate Moss, a bit of a mother's heart with daughter Lila Moss who opened the fashion show. But also, Amber Valletta, Christy Turlington together with daughter Grace Burns and Shalom Harlow. The supermodels were called perhaps to see the final surprise with one of their colleagues. At the end of the show, Silvia Venturini Fendi, Delfina Delettrez Fendi, Kim Jones and Marc Jacobs all came out to greet, as well as, hear hear, Linda Evangelista in a dramatic cape obviously in Tiffany blue. She had starred in the ad campaign with shots by Steven Meisel. Now she returns to the runway to seal an iconic moment.

Judgment. The Fendi family grows with an interesting inclusiveness. It celebrates the Maison’s dna but does not stand still. It accelerates to move forward, adding pieces to the imaginary and new objects of desire. Fendi is a calamity of coolness enhanced by a maxi event in which the mix of elements is a winner. (All rights reserved)