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A young challenge for Levi’s

The California-based company’s most successful model turns 150 years old and gives itself two reissues, campaigns and special initiatives. In the wake of the Korean wave that is all the rage in fashion, it is teaming up with NewJeans and studying other co-labs. The goal? «To conquer Gen Z and Gen Alpha», cpo Karyn Hillman revealed to MFF

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One of Levi’s campaigns (courtesy Levi's)
One of Levi’s campaigns (courtesy Levi's)

Orario di pubblicazione: 28/04/2023 10:12
Ultimo aggiornamento: 28/04/2023 10:17
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